Bezos and Musk make nice on Twitter, masking competitive sentiments
SpaceX obsessives have spent weeks anticipating the launch of the Falcon Heavy, Elon Musk's massive rocket designed to shuttle humans to Mars. Finally, Musk tweeted that February 6 was the day everyone should steel themselves for the Falcon to take flight.
From article, (IN BRIEF
Ahead of Falcon Heavy's maiden launch, Amazon CEO and Blue Origin founder Jeff Bezos was quick to wish SpaceX — though not its CEO Elon Musk — good luck.
SpaceX obsessives have spent weeks anticipating the launch of the Falcon Heavy, Elon Musk’s massive rocket designed to shuttle humans to Mars. Finally, Musk tweeted that February 6 was the day everyone should steel themselves for the Falcon to take flight.
Jeff Bezos, Amazon CEO and founder of competing private spaceflight company Blue Origin made it clear that he’ll be watching, too. Bezos tweeted a good-luck message to SpaceX in anticipation of the launch:
5 Feb
Jeff Bezos
✔
@JeffBezos
Best of luck @SpaceX with the Falcon Heavy launch tomorrow – hoping for a beautiful, nominal flight! @BlueOrigin #GradatimFerociter
Elon Musk
✔
@elonmusk
Thanks 😘
11:26 AM - Feb 5, 2018
19.7K
1,910 people are talking about this
You might be tempted to read these tweets as a sincere gesture of camaraderie. After all, the two companies aren’t in direct competition — SpaceX plans to send people to Mars, while Blue Origin wants to dominate the emerging space tourism industry, which will launch paying astronauts into orbit around the Earth.
Bezos’ hashtag — Gradatim ferociter, Latin for “step by step, ferociously” — could be read as a diplomatic acknowledgment that a successful launch for any private spaceflight company is a victory for the industry overall.
But that reading’s pretty Pollyanna, as far as these things go. That hashtag Bezos used? It happens to be Blue Origin’s motto. So: Bezos is effectively trolling SpaceX by tweeting his own company’s motto at them, the day before the Falcon Heavy’s launch. “Go for it, don’t forget, we’re coming for you,” is the basic insinuation here. And Musk’s “kissy face emoji” response?
Might as well be a middle finger.)
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