What Can Tesla Learn From Chevy Bolt Production Ramp?
There has been a lot of talk about what the fate of Tesla will be when the big legacy automakers start producing EVs in earnest. With their century of experience and established production lines, they will roll over Tesla. They will show how real carmakers take a new model through production.
From article, (It took GM nine months to deliver the first batch of Bolts to customers and GM was praised for delivering a great car.
It took Tesla about six months to deliver the first batch to customers, and the critics had a field day. The talks of failure and broken promises filled the airwaves.
Putting the path to production side by side should make comparison easy.
GM | Tesla | ||
late 2015 / early 2016 | Physically preparing assembly line for Bolt production. | April–June 2017 |
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March 2016 | Start of pre-production on existing assembly line with experienced labor. | July 2017 |
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August 2017 |
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June 2016 | First pre-production Bolts sighted driving around. | Sep–Nov 2017 |
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Sep 2016 | GM has ample Bolt models for test drives by journalists. | December 2017 | First reviews from bloggers and journalists. |
October 2016 |
| December 2017 |
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December 2016 |
| December 2017 | First deliveries to non-employees. |
April 2017 |
| Jan 2018 |
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Feb 2018 |
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March 2018 |
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May–Dec 2017 |
| April–Oct 2018 |
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Tesla clearly does not have a production scaling problem. It accomplished in six months what GM did in nine months. The PR debacle was purely badly managed expectations and a communications problem.
Musk took a big risk by calling the start of Model 3 assembly line configuration start of Model 3 production.
In the future, Tesla should only create the hype about their products, but stay mute on the timelines.)