Coca-Cola is being slammed for its massive solution to the 'plastics epidemic' as critics call for a world where its top product is extinct
Coca-Cola announced on Friday that for every bottle it sells, it will recycle the equivalent number of bottles. Greenpeace slammed Coca-Cola for focusing on recycling, instead of making moves to decrease its use of single-serve plastic bottles. Coca-Cola's CEO said that if Coke can manage to recycle the equivalent of 100% of its packaging, "there's no such thing as a single-use bottle."
From article, ("If we can drive up collection, then we can reuse that and create a circular economy," the CEO said. "I think that's what it's all about — creating this circular economy, and then there's no such thing as a single-use bottle."
[And with that] Coca-Cola announced a massive recycling effort on Friday.
The beverage giant has committed to collecting and recycling the equivalent of 100% of its bottles, cans, and other packaging by 2030.
"If left unchecked, plastic waste will slowly choke our oceans and waterways," Coca-Cola's CEO and president James Quincey wrote in an op-ed published on the company's website on Friday.
"The world’s packaging problem is a symptom of a more serious condition," Quincey writes. "We're using up our earth as if there’s another one on the shelf just waiting to be opened."
Coca-Cola's "World Without Waste" initiative aims to achieve the goal of recycling a bottle for every new Coke bottle sold. The company will invest in promoting understanding of recycling, working with local communities to improve recycling infrastructures as well as other nonprofit and corporate partners.
The company also announced that, by 2030, it aims to make bottles with an average of 50% recycled material.)
From Google, (Enough plastic is thrown away each year to circle the Earth four times. Americans throw away 35 billion plastic bottles every year. Only about 25% of the plastic produced in the U.S. is recycled. If we recycled the other 75% we could save 1 billion gallons of oil and 44 million cubic yards of landfill space annually.)
From Google, ( Americans used about 50 billion plastic water bottles last year. However, the U.S.'s recycling rate for plastic is only 23 percent, which means 38 billion water bottles – more than $1 billion worth of plastic – are wasted each year3.
From Google, (The [Coca-Cola] plant is expected to produce 100 million pounds of recycled plastic annually or the equivalent of 2 billion, 20-ounce bottles. $10 million for a dedicated recycling division formed last year between Coke and its largest bottler, Coca-Cola Enterprises.)
From Google, (The environmental campaign group said Coca-Cola is now producing more than 110 billion plastic bottleseach year.Oct 3, 2017
Me, "What Coca-Cola is saying is that plastic bottles that are recycled will find its way into new plastic bottles. In this way Coca-Cola will cut down new plastic used in bottles by 2030 from 100% to 50%, and that it willI double down and recycle 110 billion bottles a year by 2030. Its a good goal and if more soft drink companies get on board it would reduce the amount of new plastics needed to be created."
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