What is Ford's Team Edison Up To?

Ford teases upcoming electric vehicles, says it will focus on charging experience

Ford doesn't have much to show for when it comes to all-electric vehicles aside for the Focus Electric, a compliance car converted from the gas-powered version, and a lot of press releases, but the automaker now teases a series of new electric vehicles and its strategy to convince customers to go electric.

From article, (Ford doesn’t have much to show for when it comes to all-electric vehicles aside for the Focus Electric, a compliance car converted from the gas-powered version, and a lot of press releases, but the automaker now teases a series of new electric vehicles and its strategy to convince customers to go electric.

Last year, Ford’s new CEO, Jim Hackett formed a new internal team, called ‘Team Edison’, to oversee electric car programs and he shifted one-third of internal combustion engine investments to electric cars, but the company is still investing more in the former than the latter.

The company’s electrification plan is still hybrid heavy over all-electric, but Ford announced an acceleration of its electric effort with 16 all-electric models and 24 hybrids earlier this year.

Now they are unveiling their “refresh lineup for 2020”, which is when they plan to introduce their first all-electric vehicle built to be electric from the ground up, an all-electric CUV with 300 miles of range.

Ford now says that they are “rethinking the ownership experience so it is more seamless than with today’s gas-powered vehicles” and that means “making charging an effortless experience at home and on the road 

 The company already started being more involved by being part of the Ionity charging network in Europe.

Ford also claims that its BEV manufacturing plan will be significantly more efficient than what is currently being done with what they claim will be “half the floor space for final assembly operations and reduce capital investment 50 percent”.

The automaker previously said that it projects a “30-percent improvement in labor efficiency”, which will mean that they will have to “redeploy employees to do other jobs, including assembly of battery packs.”

Again, we will see Ford’s first new all-electric vehicle in 2020 and five more will follow over the next two years after that.)

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