Its all about Communication. If you can Inspire People to Believe that Things will be Better, Things will Be Better.

Elon Musk and Tesla: a magician in space?

Elon Musk is the undisputed champion of communication. Day after day announcements keep coming to reassure investors and the financial markets. In Tesla's 2016 annual report, Musk stated that the company would produce 500,000 vehicles in 2018. In November 2017, he unveiled the Semi Tesla, a fully electric semitrailer that generated significant interest and orders.

 From article, (Elon Musk is the undisputed champion of communication. Day after day announcements keep coming to reassure investors and the financial markets. In Tesla’s 2016 annual report, Musk stated that the company would produce 500,000 vehicles in 2018. In November 2017, he unveiled the Semi Tesla, a fully electric semitrailer that generated significant interest and orders. And on February 6, 2018, he sent a car into space.

Behind Musk’s magic tricks, what is the reality? Is the marketing genius as effective in production? And where are the fundamentals of the Tesla group?

The president and founder of Tesla and SpaceX, Elon Musk completed a master stroke by using the February launch of SpaceX’s Falcon Heavy to put a red Tesla Roadster in space. It even had a driver, a mannequin called “Starman”. It was a beautifully orchestrated operation, and the video shows images of the Earth below, with David Bowie’s “Space Oddity” playing in the background.

The stunt made headlines around the world, and was one of the most far-reaching advertising messages ever – and was enough to distract investors from the fact that Tesla’s financial situation is far from idyllic.

An undisputed champion of marketing and a mythical character, Elon Musk is making people believe their dreams can become true. Not only does he make the company’s current and potential customers dream, but he also makes the financial markets dream. By taking the analysts and investors with him, Musk has been able to propel Tesla’s share price to great heights. Introduced to the stock market in June 2010 at $17, Tesla’s shares reached $352.05 on February 23, 2018, an increase of 1,970%.)

For More Info